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Video Pitch for Graffiti
Design + Animation
Graffiti.ai, an innovative technology startup, needed a video to showcase the features of their upcoming app and enhance their presentation at a major conference hosted by a renowned cosmetic brand.
As the app was still in its development phase, I animated customer interactions based on the UI design. For the product identification part, I filmed real products on store shelves. To ensure the dot indicators stuck to the products on the footage, I used tracking footage tools. I also incorporated stock footage and device mock-ups to ensure the entire customer journey appeared as relatable and realistic as possible.
Both the client and the conference attendees were highly impressed with the final outcome.
After the conference, the video was frequently used in the client's presentations. It was even broadcast on French Television, specifically on the BFM Business channel, on February 10, 2023 (https://youtu.be/Pqmp-bETl5U?si=ExcuPEjkoLe-bPzx).
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